Seeing Machines Ltd (LON:SEE) has welcomed what it said is “building momentum” in the US for mandatory driving monitoring system (DMS) technology to assist in improving road safety.

The company, which specialises in artificial intelligence (AI) powered operator monitoring systems, noted new legislation such as the SAFE (Stay Aware for Everyone) Act that has been introduced in the US Senate, which requires the Department of Transportation to research driver inattention and misuse of advanced driver assistance technology over the next two years, with the ultimate intention to determine whether DMS technology is to be required on all new vehicles within four years, across the country.

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Additionally, Seeing Machines highlighted that the Alliance for Automotive Innovation, a trade group that represents automotive manufacturers, in consultation with the Motor & Equipment Manufacturers Association, has released a document entitled “Level 2 Driver Monitoring Principles”  which focuses solely on DMS and requires the technology be provided as a standard feature in any vehicle with a Level 2 system, incorporating driver warnings with the ability to re-engage the driver (and understand to stop alerts when the driver is engaged) as well as considering the requirement for the DMS to be camera-based.

The company said these developments in the US, one of the world’s largest car markets, strengthened its view that DMS is “fundamental to the automotive transport sector” and that the fitment rate will “accelerate substantially” globally over the coming years.

Seeing Machines also retained its view that DMS installations will increase from 1% in 2019 to more than 70% of all new vehicles by 2026.

“Seeing Machines exists to improve safety and this week’s activity in the US reinforces our reason for being. We have been working on our leading DMS technology for the better part of twenty years, and now with four US OEM customers, expect our position across this market to grow considerably”, Seeing Machines chief executive Paul McGlone said in a statement.

“I also note that this momentum has come during April, the NHTSA declared Distracted Driver Awareness Month, demonstrating more reinforcement around the growing call for focus on road safety across the USA and around the world”, he added.

Shares in the company rose 1.4% to 10.7p in early deals on Wednesday.

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