Luckbox, the esports betting platform, will expand its affiliate marketing programme to further grow its user base.

The Isle of Man-based group, which is planning to float in Toronto soon, has teamed up with Income Access, which is part of Paysafe Group, for the affiliate programme.

Luckbox, which has been built from scratch by boss Quentin Martin, offers a range of betting markets on 13 different esports, with live streams for popular games such as CS:GO, Dota 2, League of Legends, FIFA and NBA2K, including pre-match and in-play betting.

It said the launch of its affiliate programme on the Income Access platform will enable marketing partners to use a multi-channel tracking and reporting solution, giving Luckbox access to the Income Access network, which provides access to qualified advertising partners, as well as content marketing support.

Luckbox said it aims to work with affiliate partners on various content, offering sector-leading commission packages for affiliates that contribute to the programme’s rapid growth.

“This has been a year of phenomenal growth for Luckbox and the wider esports betting industry,” said Martin.

“The past few months in particular have seen us honing our product, not least with the addition of more games, betting markets and attractive user acquisition and retention mechanisms, such as free bets.

“We focused on working with high-quality affiliate partners, which proved to be successful for our brand, and onboarding a trusted affiliate platform like Income Access accelerates our plans to scale our operations, and we look forward to a successful partnership.”

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