Entain PLC (LON:ENT), which was recently renamed from GVC Holdings, has announced a collaboration with Verizon Media to develop new opportunities in interactive sports and entertainment.
Together the partners aim to create a “highly immersive proof of concept virtual reality experience” which would combine live sport, interactive layers of sports data and gaming.
The collaboration will involve emerging technologies such as 5G, virtual reality, and augmented reality.
“To win in the future we need to understand where consumers will be in five, ten years’ time and work with other global businesses also investing in that,” said Shay Segev, Entain chief executive.
“We envisage consumers meeting at a game with friends, who could in fact be elsewhere, using virtual reality headsets to watch, interact and share the experience together and, potentially, compete between themselves at half time or feel like they’re on the pitch with the players.”
Guru Gowrappan, Verizon Media chief executive, added: “This new alliance takes the collaboration between our two companies to a new level and will allow us both to maximize new opportunities across sports-betting, content and entertainment.
“Together, we are building the next-generation of content experiences for sports and gaming fans.”